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So before that it was very much, you know, creative spirits very much of the mad men era where, you know, you spend a lot of money on marketing. And specifically there was this sort of pivotal point I wanna say in the late two thousands, early 2010s where suddenly tech know was coming into marketing in a big way. So, one thing that I'd found when I started my marketing career was that a lot of people focused too much on tactics. So you, we, you and I connected and, and we, we talked just a little bit about this notion of the marketing transformation mindset. And that might seem like not a lot, but if you think of it compared to America, can you imagine if there were 3 million Americans overseas at any one time and that just shows you the sheer scale of like you Australians, we, we love to have a little bit of a chip on our shoulder and therefore have to go and explore the world. 1% of Australians are overseas at any one point in time. of traveling by train through Europe with, with various Australians. And so, so many, so many great things from what you just said, they brought back a lot of memories. Like, I, I, I remember when I graduated from college, I actually spent some time around Europe with a Eurail pass and most of the other people that I met were from Australia and they were all just like, they were all like, yeah, we just picked up and left and here we are. And I feel like that is such a, a very Australian thing to do, you know, from the country that coined the term walk about. And also I just, I think it's so interesting to me cuz you talked about just picking up and leaving Australia and coming to the us. So I love that and that definitely is a good way of explaining it. So I feel like I was very ahead of the curve with that. I have been a Masterclass member for two years.
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So if you've watched a Gordon Ramsey episode during the pandemic and learned how to cook, that's built with our technology.Īh, that's so cool. So the thing that I always like to tell people is we are the tech team behind Masterclass.
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But when I tell people that they're always like, okay, like you and a thousand others.
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Rootstrap is a custom software development agency. And since then I've been through many different companies and finally had landed at Rootstrap. So I took a chance right after graduation came to America with about maybe $5,000 in savings just determined to make it work. So obviously the best place to do any marketing in the world is America. And then for a while, you know, that was, that was good, but it was limiting in many ways. Primarily insurance and finance was my niche at the very start. So like many, I started on the advertising agency side mainly in the world of content, working with what I call the boring industries.
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As many of us do, found university, started to think of what I wanted to do with my life. My home country was Australia where I was born and raised and worked my way up. So my name is Patrick Ward and as my accent belies, I am not originally from this country. Well we're gonna talk about some interesting stuff today, specifically, something that you refer to as the marketing transformation mindset, but before we get into that, I'd love it if you would give my listeners a little bit of background on yourself and your career and, and also what Rootstrap is.Ībsolutely. Ībsolutely, it's been a little overdue, but very excited for both myself and the team. So that's exciting and a great way to ring out 2021. I should say congratulations, because you were just recently promoted into your, of VP of marketing. And this week, my guest is Patrick Ward, who is the Vice President of Marketing for Rootstrap. This allows for automatic personalized follow-up with every customer, which helps build repeat business, garner stronger reviews and referrals, and acquire new customers.Īlso, Signpost’s online presence management helps local businesses to update, verify, and enhance their business information on key social media and mobile listings like Yelp and Facebook.Welcome back to the Inbound Success Podcast. Its unique software builds customer profiles by capturing all email, phone call, and credit card transactions. Signpost’s smart CRM with automated texting and email marketing have improved business ratings by over a third, increased revenue significantly, and helped to grow contact lists by well over three times, on average. Its software automates the essential elements of building better customer relationships, helping local businesses get more reviews and grow revenue. Signpost offers dynamic management of online interactions between businesses and their customers.